The History


Heather Haviland is the sole owner of the Milwaukee Cycling Center.  With the center's state of the art cycling and strength equipment along with the expertise of Haviland in the endurance training and Thomson Remo in strength & conditioning for the athlete, together they offer a one of kind training center.    


As of November 2018, the Milwaukee Cycling Center are the Endurance Coaching & Training Experts with the Milwaukee Fitness Collective group.  This group of Milwaukee health and fitness experts are coming together to push for a healthier Milwaukee.  The end goal?  To help people find which fitness styles appeals to them the most and help them find a home where they can continue their fitness journey.  We are excited to be part of this and looking forward in helping more people reach their goals!


What people are saying about the center...

"Great setting and outstanding folks"

"MCC is a great training facility, it has a cool vibe with excellent equipment" 


What people are saying about the coaching...

"With six years of triathlon experience and the completion of many races, including four half ironman 70.3 events and three marathons, I was inspired by a friend to sign up for my first full ironman – IMWI 2015. As I began the process of preparing myself for the journey ahead, the concept of hiring a coach came into consideration. After speaking with several accomplished triathlete friends the consensus was unanimous – a “good” coach is well worth the money!"


"Heather has been great!  She was so helpful, encouraging and professional in reaching my goalsl. I have a made a lot of great new friends along the way and look forward to training with them in the future. I would absolutely recommend Heather to anyone considering hiring a “great” coach for endurance sports and fitness."


"As a newcomer to triathlons, I choose Heather because I knew I needed a more comprehensive approach to my training and racing.  Heather will push you to levels you never thought you could achieve, inspire you to dig down and go places you never thought you could, pick you up when you fall down, believe in you when you are full of self doubt, and most of all support you like family.   Heather and the coaches at the training center have the ability to make you feel comfortable regardless of your talent level and ability and will help you set and achieve your goals."


IN THE FALL OF 2017....

Noted Triathlon and Cycling Coaches Heather Haviland and Phil Godkin to Lead and Expand the Milwaukee Cycling Center


The Milwaukee Cycling Center (MCC), Wisconsin’s premier cycling training facility and full-service endurance sports training destination, announces that noted triathlon and cycling coaches Heather Haviland and Phillip Godkin have assumed ownership and management of MCC.


MCC opened in 2014 and was founded by local cyclist and business owner Billy Jones. MCC quickly earned a reputation as a great place for bike racers to train in winter, but Billy lacked the time to get it to the level he had originally imagined. When asked why he sold MCC to Heather and Phil, Billy said, “I really wanted to make it a more well-known facility that served more than just bike racers, but in my hands, this was not possible.  Last fall, Heather offered to help restructure a few things at MCC and the center quickly experienced the positive impact.   It was the perfect time to hand the center off.”


In addition to MCC’s current offerings which include cycling classes, open rides, FTP testing, individual workouts, strength training, and a recovery center, Heather and Phil will also offer individual and group triathlon and cycling coaching services and provide cycling and triathlon teams the ability to rent out trainer time.  Current teams already scheduled for the 2017-2018 season includes Velocause, Tri-Wisconsin, and the Concordia Women’s Triathlon team. 


Heather is a former professional triathlete and certified USA Triathlon and USA Cycling coach. Additionally, Heather is a Certified Metabolic Efficiency Training Specialist. She has been coaching athletes since 2004. Most recently, Heather served as Director of Athlete Programs for Peak Performance Professionals in Brookfield, where she also organized and led cycling classes.


“I’m excited to turn my attention full time to the Milwaukee Cycling Center,” Heather said. “Whether it’s a beginner cyclist just learning how to shift gears and trying to improve their fitness, or an experienced endurance athlete training for a world championship, Phil and I welcome individuals of all levels and abilities to MCC.”   Haviland will continue to offer her levels of coaching for triathlon, cycling and running along with a multitude of other programs to include a Tri-Swim coached program held at Milwaukee Lutheran High School. 


Cycling has been a lifelong career for Phil, also a USA Cycling Coach. With more than 35 years in the industry, the former Cat 1 cyclist has served as store owner, manufactures sales representative, and Certified Skills Instructor. Phil is also a certified bike fit specialist for Wheel & Sprocket.  


“Heather and I look forward to making the MCC the go to destination for endurance athletes and cyclists,” Phil added.  “And with our coaching services and other planned programs, MCC can serve clients year-round.”


To learn more about the 2017-2018 indoor cycling class schedule; triathlon and cycling coaching; and other services, visit For more information, contact

Ride with the Milwaukee Cycling Center this Season!


View Schedule